OUR KEY SERVICES
CONSUMER RESEARCH
RETAIL RESEARCH
BHT
MYSTERY SHOPPING
C.S TRACKER
Telephonic Surveys
Telephonic surveys are methods to gather as much data from potential customer/customer regarding the product.
Central Location Testing
These are quantitative methods incorporated in market research that involve respondents being invited to a location and testing out the product through predefined tasks.
Home Usage Tests
This is a market research method in which the company or organization asks the customer to try out their product at their home.
In-store interviewing
This type of interview is conducted during time the purchasing is carried out by the customer and it allows to further refine marketing/services of the company.
Segmentation
Segmentation or marketing segmentation is a process in which a much broader target is broken down into subsets; it aims to accomplish these subset goals efficiently.
Mall Intercepts
These are interpersonal interviews in which respondents are approached in shopping malls or any other public location and asked questions.
Quick Count Survey (QCS)
This is a methodology that is used by marketing researchers to count the number of respondents and their responses regarding the product.
Through Short Messaging Service
Sending text messages are also a method that is used for marketing by companies when conducting a marketing research.
Door-to-Door (Face to face)
Company representatives may visit people through door-to-door and interview/collect data for the purpose of marketing research.
Street Intercepts
These are interviews that are carried out on the street with random people regarding a certain brand, product or service.
Shop Audit
Shop audit enables the organization to determine available stock, number of purchases, brand standards, pricing etc in a course of time.
Profiling
A process that carries out the process of recording the information regarding customer detail, brand detail or product information depending on the kind of profiling needed.
Mystery Shopping
A term used to describe covert assessors, who posing as a customer, experience and objectively report on the service of a company or establishment. The key is not to criticize from a personal level, but to produce factual reports that will be of benefit to any organization that wants to improve its service.
Exit Interviews
This involve trained Market Pulse interviewers spending time outside each of your locations inviting customers to answer a brief feedback survey. These can be conducted as a standalone survey or included as part of a Retail Evaluation or Merchandising visit.
Knowledge Attitudes and Practices
Also known as the KAP survey that aims to collect data regarding the misunderstanding and misconceptions of individuals regarding a product. It helps to further improve the communication process and product awareness.
Mail Surveys
Mail surveys are quantitative marketing research data collection method that is sent through e-mails or posts to customers to gather data regarding the product or services being provided.
Evaluations and Monitoring
It is a process that aims to improve the performance and results also its main goal is to refine future management results, goals and effect.
Usage and Attitudes
It is a very essential tool that is used to determine the market place appeal regarding the product and its chances of sale in a place.
Product Launching Survey
A product launching survey is carried out when a new brand or product is brought into the market. It aims to collect data from the customers about the present standing of their product.
Diary Placements
This is a method to record data in marketing research, the ever day activities related to customer servicing can be noted in a diary for future assessment.
FCG Symtec 4
An integrate model which link the historic and current meaning systems ad its association.Uncover the emotion and meaning associated with topic across category.
Usage and Attitude
It is a tool used in marketing research to assess that how well the marketing environment and the product creates appeal.
Concept Testing
In marketing research, this process is of utmost importance as it helps to screen out ideas during the product development phase.
Product Testing
A method which is also known as Consumer Testing, used to assess the characteristics and the performance of the products that has been launched.
Pack Testing
Pack testing is the phase that evaluates that how well and effectively the pack of a product is able to attract the customer attention or provide content to the customer.
Bundle Testing
A number of products are put through testing phase to verify their performance.
Post Launch Test
It is a method to check how successful a brand has been after its launch and how well the consumer perceives it in the market.
Brand Name Testing
Brand Name Testing is the selection of the most appropriate name for the product that resonates with the consumer.
Brand Equity
In marketing research, brand equity is “knowing exactly the value of a famous brand name and the owner of that brand name having the knowledge the he can make more money through the famous brand.”
Cooperate Image Testing
While it is thought to be brand testing, Cooperate Image Testing is a much larger field focusing on the perception of business partners, customers and competitors.
Brand Diagnostics
Brand Diagnostics bring forth the perception of the customers of how they currently perceive your brand and the expectations of the customers from your new brand DNA.
Total Offer Test
Concept/idea, positioning, product performance, packaging, advertising, etc are measured through the Total Offer Test as it assesses the impacts of all these in the marketing mix of the society.
Optimized Mix Test
A systematic set of multiple tests for product testing such as quality, performance, identity, etc.
Storytelling
In marketing research, storytelling is a tool used to deliver information in the form of explosive rate to the audience in order to establish a brand identity.
Diary Placement Studies
A process of analyzing the data noted in the diary of a marketing researcher and using it for improvement.
Observation Study
This is a field of social science that can support marketing research greatly by understanding the social structure, audience behavior and mode of interactions of audience/product.
Ethnographic Research
This is a field that studies the people and culture further in marketing research this can aid in probing the interests of different people and directing it to the same brand.
Media Research
It is the type of research that intends to find out through in-depth study that what newspaper, television, radio or any other kind of media the audience interacts with the most and different aspects related to it.
AdBench
A propriety tool of Four Corners Group Private Limited Pakistan. This tool will help you to evaluate new advertising concept and campaign. This tool will also provide you effective comparison.
PRICING TRACKER
SHOP AUDITS SHOPPINGMystery Shopping
A term used to describe covert assessors, who posing as a customer, experience and objectively report on the service of a company or establishment. The key is not to criticize from a personal level, but to produce factual reports that will be of benefit to any organization that wants to improve its service.
Exit Interviews
This involve trained Market Pulse interviewers spending time outside each of your locations inviting customers to answer a brief feedback survey. These can be conducted as a standalone survey or included as part of a Retail Evaluation or Merchandising visit.
Retail Shop Census
Pricing tracker is tool which helps client monitoring retail / trade prices of their brand vis-a-vis their compettion.This will help them to take immediate decision related to product pricing specially in FMCG sector.
Retail Census
Retail census is carried out in same way like genral census is being conducted.Retail census is focus on commercial routes where each and every shop / outlet accordingly to its category is recorded.Based on all the details further analysis will be carried out.
Distribution Channels Research
Distribution channels research is very vast terminology.Based on client’s business objectives retail chaneels studies are designed.These studies will help to understand distribution channel players perception towards differnt clients vis-a-vis competition moves to gain market share
Usage and Attitude
It is a tool used in marketing research to assess that how well the marketing environment and the product creates appeal.
Concept Testing
In marketing research, this process is of utmost importance as it helps to screen out ideas during the product development phase.
Product Testing
A method which is also known as Consumer Testing, used to assess the characteristics and the performance of the products that has been launched.
Pack Testing
Pack testing is the phase that evaluates that how well and effectively the pack of a product is able to attract the customer attention or provide content to the customer.
Bundle Testing
A number of products are put through testing phase to verify their performance.
Post Launch Test
It is a method to check how successful a brand has been after its launch and how well the consumer perceives it in the market.
Brand Name Testing
Brand Name Testing is the selection of the most appropriate name for the product that resonates with the consumer.
Brand Equity
In marketing research, brand equity is “knowing exactly the value of a famous brand name and the owner of that brand name having the knowledge the he can make more money through the famous brand.”
Cooperate Image Testing
While it is thought to be brand testing, Cooperate Image Testing is a much larger field focusing on the perception of business partners, customers and competitors.
Brand Diagnostics
Brand Diagnostics bring forth the perception of the customers of how they currently perceive your brand and the expectations of the customers from your new brand DNA.
Total Offer Test
Concept/idea, positioning, product performance, packaging, advertising, etc are measured through the Total Offer Test as it assesses the impacts of all these in the marketing mix of the society.
Optimized Mix Test
A systematic set of multiple tests for product testing such as quality, performance, identity, etc.
Storytelling
In marketing research, storytelling is a tool used to deliver information in the form of explosive rate to the audience in order to establish a brand identity.
Diary Placement Studies
A process of analyzing the data noted in the diary of a marketing researcher and using it for improvement.
Observation Study
This is a field of social science that can support marketing research greatly by understanding the social structure, audience behavior and mode of interactions of audience/product.
Ethnographic Research
This is a field that studies the people and culture further in marketing research this can aid in probing the interests of different people and directing it to the same brand.
Media Research
It is the type of research that intends to find out through in-depth study that what newspaper, television, radio or any other kind of media the audience interacts with the most and different aspects related to it.
AdBench
A propriety tool of Four Corners Group Private Limited Pakistan. This tool will help you to evaluate new advertising concept and campaign. This tool will also provide you effective comparison.