Types of Research studies for Major Clients

Key Clients

categories

Type of study

Beverages (i.e. water, tea, soft drinks etc.)

Product testing (CLTs and HUTs), Package testing, Ad testing, Animatic testing, concept testing, Logo testing, Usage & attitude, Lifestyle

Dairy

Product testing (CLTs and HUTs), Package testing, Ad testing, concept testing, usage and attitude studies, pre and post launches

Food producers/manufacturers

Product testing (CLTs and HUTs), Package testing, Ad testing, Animatic testing, concept testing, Logo testing, Usage & attitude, Lifestyle, usage and attitude studies, pre and post launches.

Personal care/beauty goods

Ad testing, logo testing

Media (TV/ electronic, print, digital)

Ad testing, concept testing, media habit studies, program evaluation studies, Talkshows evaluation, Prime Time news bulletin evaluation (headline vs. detailed reports).

Telecom

Ad testing, Animatic testing, concept testing, Brand health tracker, Computer assistance telephonic interview, usage and attitude studies, pre and post launches Brand Segmentation (Nationwide both Urban and Rural)Mobile Financial Services Segmentation (Nationwide both Urban and Rural)

Pharmaceuticals

Concept testing, package testing, Ad testing, exploratory researches

Pesticides

Pre & post launch of Bayer insecticide paper (mosquito repellent) Qualitative : Usage & attitude, concept testing, product testing (CLTs and HUTs)

Mobile Phone Manufacturers

Ad testing, concept testing

Edible oils

Pricing tracker, Dalda expert mom awards pre & post evaluation, customer satisfaction survey, product testing (HUTs)

Hypermarkets

Customer satisfaction survey, exit interviews.

Clothing, shoes and accessories

Qualitative : exploratory research.