QUALITATIVE RESEARCH

FCG Symtec 4

An integrated model which links the historic and current meaning systems and its associations. Uncovers the emotions and meanings associated with topic across category.

Usability Test

This is a user centered testing method in which the product is tested among the users to verify its practicability.

Concept Recycling

Concept recycling is a term used for the tool that enables marketing researchers to sort out new concepts from outdated concepts and cycle those into better ones.

Concept Product Testing

Concept Testing is a qualitative method that enables the marketing researchers to gather the response of the consumers regarding a product even before the product is launched in the market.